Resolutions

BUILD THE BRAND CALLED YOU

In the past, a thought leader was an extension of a corporate brand. That’s not the case today. Today, a corporate brand is often the extension of a thought leader’s brand. It’s like the pyramid has flipped and the importance of you as a brand in your company or among other thought leaders is more important than ever.

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BRIDGE YOUR GAP

Effectively managing that gap begins with recognizing that reputation is a matter of perception. And this perception works in different ways – the wider the gap – the wider your perception of something is from the reality of what it actually is. This is true of every thought leader.

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