Have you tried the Barbie Selfie generator? (You can also be Ken)
Take a little trip to Barbie Land – a brilliant promotion IMO.
Think beyond the theme and imagine how you can leverage this technology to build your brand.
Barbie, the iconic doll brand, has recently launched a new digital experience called the Barbie Selfie Generator to promote the upcoming movie. This innovative tool allows users to create their own personalized Barbie dolls and take selfies with them, customize the doll’s hair, makeup, and outfit.
Beyond what you may think about Barbie….
Barbie Selfie Generator is an excellent example of how brands can use technology to engage with their audience and create a unique brand experience. Here are a few ways that brands can use this technology:
Personalized marketing: The Selfie Generator allows users to create a virtual version of themselves, which can be a powerful tool for personalization. Brands can leverage this technology to create customized marketing campaigns that speak directly to their target audience. For example, a beauty brand could use this technology to create personalized makeup tutorials based on the user’s virtual avatar. A coaching platform could use it for certification.
Social media engagement: The Selfie Generator is designed for social media sharing, making it an excellent tool for brands to increase their social media engagement. Users can share their personalized Barbie selfies on their social media channels, which can generate buzz and increase brand awareness.
Product customization: The Selfie Generator allows users to customize their virtual avatar’s outfit, hair, and makeup. This technology can be used by brands to create personalized products for their customers. For example, a clothing brand could use this technology to create customized outfits based on the user’s virtual avatar.
Brand loyalty: The Selfie Generator is an excellent tool for increasing brand loyalty. By creating a unique and personalized experience for their audience, brands can build a deeper connection with their customers. This can lead to increased customer retention and loyalty.
Calling all thought leaders…. The Barbie Selfie Generator is an innovative example of how brands can use technology to create a unique brand experience. By leveraging advanced facial recognition technology, brands can create personalized marketing campaigns, increase social media engagement, customize products, and build brand loyalty. As technology continues to evolve, we can expect to see more brands using these types of tools to engage with their audience and create memorable brand experiences.
Stand out as a thought leader and be the leader you are meant to be.