// RESOURCES
STAND OUT
AS A THOUGHT LEADER
WINNIE HART WITH LORRIE LEE
STAND FOR SOMETHING
- Define your purpose and core values
- Gain insight from an external perspective
- Uncover what makes you unique
- Communicate what you stand for to others
- Align what you stand for with your mission and vision
- Develop a plan to live by what you stand for
BrandintheBox®
BrandintheBox® is a brand kit subscription developed by TwinEngine to grow your brand and business by empowering your team through actionable tools and guides. You may have a solid business strategy and plan, an excellent product or service, talented and dedicated employees and a rockstar sales and marketing team—you may be doing all these things right—but if you don’t stand out, you lose. BrandintheBox® offers a clear and structured approach to mastering how to stand out, be remembered, and become a trusted and preferred choice of customers and prospects. BrandintheBox® does this by focusing on the eight fundamental areas of a brand: purpose, reputation, visuality, authenticity, ideal leads, distinction, strategy and mindset.
