Turn your good thought leadership into GREAT leadership

Are you a good thought leader or a GREAT thought leader?

In Good to Great, Jim Collins inspires leaders to move beyond average and become exceptional. Through detailed case studies of 11 companies that went from tracking the market to exceeding it by at least 3x, he shared the key factors that separate merely good organizations from great ones—from rare leadership to disciplined thinking to the relentless pursuit of a core mission.

Jim Collins says – “Good is the enemy of great.” and “Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice and discipline.”

9. Turn your good thought leadership into GREAT leadership

Learn more about the mindset of a thought leader in our new book Stand Out as a Thought Leader, Chapter 8, page 199 – download the executive summary here: info.twinengine.com/standout-ebook-chapter-1

Standing for something is great but acting with purpose and sharing your views can turn a good leader into a great leader.

Be clear on your vision – have a plan. If you don’t know where you are going, you’ll never get there.

Understand how your brand as a thought leader impact your company’s brand.

Be the thought leader in your industry. Tell people what you know and inspire them to do the same in return.

For the next 15 days I’ll share 24 ways you can stand out as a thought leader in 2024 and be the leader you are meant to be.