Author name: twinengine

In the past, a thought leader was an extension of a corporate brand. That’s not the case today. Today, a corporate brand is often the extension of a thought leaders brand.

When you’re not authentic, an audience can tell – and if you don’t tell your truth, someone else surely will.

Start with a simple idea.

Here’s the challenge – people don’t always know the difference between how you think your audience perceives you and how they (really) see you. We call that ‘THE GAP.’

When you think of building your audience, think slow.
Think quality over quantity.

When confronted with fear – do you run away from it or run towards it?

Are you a good thought leader or a GREAT thought leader?

”What you stand for” is like an inner compass.

When someone asks, “What do you stand for?,” what do you say?

Discover what people already know about you. How? Just ask them…