I gave a masterclass this week for Entrepreneurs’​ Organization Global AI Summit on something I believe every thought leader needs to hear:

You already have a Digital Twin. You just haven’t met it yet.

It’s being built right now… from your podcasts, your posts, your interviews, every word you’ve left online. The only question is whether it’s accidental or designed.

That’s not a technology problem. It’s an identity decision.

Your brand as a leader matters more now that ever.

I’m an identical twin. So I know better than most: the same starting point doesn’t produce the same outcome. What makes you you isn’t your data — it’s the experiences that shaped how you think. A real twin has to be built on that intentionally, or it’s just a shadow.

Here’s what I shared with the room:
→ It’s identity, not just AI. A twin will make decisions in your name and carry your values. Design it on purpose with tools like Delphi
→ 80/20. Eighty percent of the work is strategy. Twenty percent is the tech. Most people get that backwards. I learned this from Verne Harnish
→ Gather. Train. Refine. Start a Wisdom Log. Train it weekly. Teach it to say ’I don’t know’ — that one habit is what keeps it honest.
→ The stakes are real. One firm lost $25M to a deepfake of their CFO. If you don’t own your digital identity, someone else will use it. Think about learning more from companies like Doppel on digital risk.
→ Stay human. I’m building a twin of my late father so my family can keep hearing his voice. The same technology that can sometimes feel creepy is also how we preserve what matters most.

The tech is as unrefined today as it will ever be. That’s the opportunity.

Better, not perfect as Christy Pretzinger says. Start today.
Stand Out. Stay Human.