Just (don’t) do it?

You can get your hands on these blue swooshes this week – March 7.

The recent partnership between Tiffany & Co. and Nike may be groundbreaking, but it represents the long-standing impact their iconic brands have made in their respective markets.

Established in 1837, Tiffany & Co has become synonymous with luxury and high-end fine jewelry, while Nike’s air force 1 sneaker, first released in 1982, has become a street style staple in pop culture. Together they are creating a buzz with the launch of a special edition air force 1 that drops on March 7th; pairing Tiffany’s signature color palette with Nike’s simple yet bold aesthetics.

A (mis)match made in heaven?

Not only does this partnership offer a perfect match between two industry titans but it showcases how having two powerful entities come together can create something totally unique and exciting for their devoted fans.

This stunning combination has allowed Tiffany & Co. to reach an entirely new target audience while reinforcing its vision of modernity without sacrificing its heritage in fine craftsmanship. For Nike, this partnership allows them to gain more exposure for their iconic air force 1 as well as solidifying it’s already powerful brand name.

What brand would you partner with to create something new?

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