// BLOG

Build the brand called YOU

In the past, a thought leader was an extension of a corporate brand. That’s not the case today. Today, a corporate brand is often the extension of a thought leaders brand.

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Tell your truth

When you’re not authentic, an audience can tell – and if you don’t tell your truth, someone else surely will.

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Bridge your gaps

Here’s the challenge – people don’t always know the difference between how you think your audience perceives you and how they (really) see you. We call that ‘THE GAP.’

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