The Rule of 7 is backed by research that suggests that it takes 7 times of exposure for an ideal lead to potentially buy from you or an audience to remember you.

Makes you think, doesn’t it?

Do you wonder why your ideal leads remain unaware of you? Are you fully aware of who your ideal leads are?

In the realm of strategic business planning, understanding your target audience is paramount. Just like in Queen’s Gambit (love that movie and wish i was better at chess) a skilled chess player anticipates their opponent’s moves, successful business owners need to anticipate and identify their ideal customers or audience, often right in front of you.

So, what’s the key to uncovering these ideal leads or audience?

It begins with a thorough market analysis and a deep dive into behavior and trends. Just as a chess player analyzes the board, you need to scrutinize the market. This involves gathering and interpreting data, understanding emerging trends, and adjusting your strategies accordingly.

In the journey of business and leadership growth, it’s likely your initial target audience might evolve or your market position may shift. This requires a continuous process of strategy recalibration.

The Challenge: Identifying and adapting to your evolving target market.

Without regular strategic reviews, your business might miss out on engaging with the most valuable leads. As the adage in strategic planning goes, “If you fail to plan, you are planning to fail” – Benjamin Franklin.

As we step into 2024, ask yourself:

How well do you know your current ideal leads?

What strategic adjustments are necessary to ensure your business is aligned with them?

How will you take off in a brand new direction in 2024?

What course corrections do you need to make?